Surf's Up is in town

...and everyone will know about it!

Surf's Up
Originally uploaded by _esse

The heat is on, or in this particular case, we might say the tide is high. A giant marketing campagign for Surf's Up is rolling over the city. Banners on public transportation, posters in busstops, billboards along every major boulevard and highway, banners towed by airplanes over California's coastline and some giant prints on landmark buildings throughout the Los Angeles metropolitan area create awareness in every living souls mind. The flick premieres June 8th in the US.

We have been taking some pictures: http://www.flickr.com/photos/esse/sets/72157600284895513/

More to come...